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US based leading global technology Media Company TechTarget Inc acquires three websites dedicated to information technology buyers in Australia and New Zealand

TechTarget Inc. announced Wednesday it had bought three websites serving information technology buyers in New Zealand and Australia. TechTarget Inc, the technology media firm said the three websites were being run by its regional partner in Sydney, Westwick-Farrow Media. The sites were as well developed by Westwick-Farrow Media and are made along TechTarget’s global online network.

With regard to the two firm’s restructured partnership, TechTarget and Westwick-Farrow are improving their thriving relationship in Australia and New Zealand to enable marketers’ better access information technology decision makers in the region, said TechTarget.

The three sites, SearchSecurity.com.au(TM), SearchStorage.com.au(TM), and SearchCIO.com.au(TM), serve the IT security, storage, and senior technology professional audiences with local editorial leadership and content produced specifically to meet the needs and interests of IT departments in Australia and New Zealand.

The sites add to the existing strength of TechTarget media across the Asia-Pacific (APAC) region that include 4 sites in India, 11 sites in China, and 19 partner sites in Japan, bringing the Company's total membership in the Asia-Pacific region to more than 2 million registered members.

In this new partnership, TechTarget will manage the sites, media product infrastructure and audience databases, which Westwick-Farrow has been developing for the past four years. These audiences have now been merged with TechTarget's existing Australia and New Zealand membership and will be operated on TechTarget's industry leading site, audience and lead delivery platform.

Westwick-Farrow's editorial team will continue to provide ANZ-specific content for the three sites and its sales team will continue to represent the sites in Australia and New Zealand. This new, combined offering will give technology marketers, whether US buyers of international media, APAC-regional marketers, or the Australia country teams, targeted media options to reach serious buyers while they are actively researching different technologies and products.

TechTarget is a US based leading global technology Media Company with more than 80 technology-specific websites, and over 9 million registered members, and more than 10 years of groundbreaking accomplishments. Its extensive editorial and vendor-sponsored content fulfills the needs of tech pros looking for in-depth coverage of technology topics throughout their buying process and positions the firm to meet the needs of technology marketers targeting qualified technology audiences. Outside of North America, TechTarget runs 23 websites and has offices in London, Mumbai and Beijing.

Westwick-Farrow Media has been a leader in business-to-business (B2B) media throughout the Australia and New Zealand region.

20 Oct 2010.

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