Accor completes takeover of the Hyatt Regency Hotel, rebrands it as Pullman Auckland Hotel & Residences

Comments Off | 01-24-2011

The international Hotel management group, Accor, Monday completed its takeover of Auckland based Hyatt Regency Hotel, rebranding the hotel as Pullman Auckland Hotel & Residences. The Hyatt Regency Hotel is one of Auckland’s oldest five star hotels. The Hyatt Regency became Pullman Auckland Hotel & Residences just after midnight Sunday when the international hotel management group Accor took control.

Plans to rebrand the hotel on Waterloo Quadrant follow its $60 million sale last year to a confidential buyer within the GPR Hotel Group. Pullman is Accor’s corporate “check-in, chill out” brand of upscale hotels for business travelers, with a network of 50 internationally.

Accor made the New Zealand investment as part of its larger strategy aimed at expanding its reach in the country. Before this purchase, Accor bought what was Hotel So in Christchurch (formerly owned by developer Dave Henderson) for conversion to its All Seasons economy brand just before Christmas.

Paul Richardson, Accor vice president New Zealand said the Pullman was off to an auspicious start with close to a “full house” Sunday. Accor will become New Zealand’s largest hotel group when it opens the new Novotel and Formule 1 hotels at Auckland Airport in the middle of next year.

The company said yesterday there were a number of other projects under consideration in New Zealand. The Hyatt opened in 1968 as the Intercontinental, or “Big I” as it became known, and boasts some of the largest conference facilities in Auckland, with the capacity to host events for up to 1000 delegates.

These include the grand ballroom and Top of the Town boardroom – one of Auckland’s most exclusive venues – on the top floor of the hotel. The hotel received a $7 million refurbishment last year. As the Pullman, it will offer 267 rooms, suites and apartments, with three executive levels.

Accor has taken over the management of the hotel following the sale of the property to new owners. According to the French group, the Hyatt was the first five-star hotel in New Zealand, and is located in the city’s commercial and retail district.

The 267-room hotel benefited from a NZ$7 million refurbishment program two years ago, including all Executive level rooms. The property offers events facilities accommodating up to 1,000 delegates, including the top-floor Top of the Town boardroom with views of the harbor, city and parks.

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Posted in Foreign Direct Investment/FDI New Zealand, General |

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