Queenstown based firm Real Estate group Harcourts to turn mega with franchises acquisition

Comments Off | 09-18-2010

Harcourts may soon become the biggest real estate group in Queenstown if its investment plans succeed. The Queenstown based firm is planning to take over two of its franchises based in Balclutha and Dunedin in the coming month. The move will enlarge the business, making it the biggest in the region, and adding to Harcourts existing three operating offices based Otago.

The investment is targeted for the 1st of October and will be undertaken by Highland Real Estate Group Ltd. The group previously operated under the name Queenstown Real Estate Ltd. The subsequent entity from the takeover will be made up of over 70 employees, more than 60 sales persons who will operate in Harcourts offices based in Queenstown, Arrowtown, Cromwell, Dunedin and Balclutha.

The move will subsequently create the region’s largest real estate firm. Kelvin Collins, Highland Real Estate Group Ltd general manager said the move marks a considerable step towards growth for him and his business partners and working with Harcourts Dunedin and Balclutha teams will offer existing and future customers with the best possible services and results.

Mr. Collins has been a Harcourts’ franchise owner for over a decade now and he reiterated the increased mergers and acquisitions in the real estate industry are indicative of investors seeking to attain the economies of scale that enable firms deliver efficiently to their teams and customers.

Thus, forming the largest real estate group in Otago benefits the firm’s staff and clients via an enhanced offering of shared knowledge, skills and databases of an increased team, said Collins. Other than that, the takeover as well enables the firm attain economies of scale that will go a long way in enabling it put in place a dedicated auction manager, multiple auctioneers, full time marketing and management support, and increased training, added Collins.

Currently, the firm’s business dominates the Queenstown and Cromwell markets and Mr. Collins reiterated he is keen to see Harcourts’ Dunedin and Balclutha teams attain similar levels of success. Harcourts offers a full range of Real Estate services and specializes in Residential, Commercial, and Rural Property sales as well as Property Management services.

The firm has build its reputation in Queenstown, Arrowtown and Cromwell and as such, the investment now offers it the chance to combine its expertise and experience with the strengths and experience of the Dunedin and Balclutha teams to deliver an increased offering, said the firm.

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Posted in Foreign Direct Investment/FDI New Zealand, General, Real Estate New Zealand |

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